This month I’m going to spend some time explore Backend Marketing strategies and how they can impact your business as well as the content you share with your audience and community.
This is the first in a series of posts I’m going to share this month and if you’d like to explore the idea a bit more you can download my free report which you can download in the top right-hand corner of the site.
Backend Marketing is critical to the success of your business. Why? Because without them a sale is just a sale. Possibly a one-time only sale. But apply backend marketing strategies, and now you have a customer who is invested.
Now you have a customer who has not one, but two experiences buying from you. And that customer (if you approached the backend sale correctly) now feels appreciated, catered to and well-served.
Have you ever heard of the 80-20 rule? In marketing, 80-20 refers to this simple theory: 80% of your sales come from 20% of your customers. In other words, make your customers happy above all else because they are the ones who hold the power. And the good news is, you know that you already have their attention.
Why waste your time targeting unknowns when you have an ingratiated audience at your fingertips? Now, of course, there is a place – a very important and prominent place – for new customers. The ultimate goal is to continually grow your business and you can only do that by gaining new customers. However, you cannot and must not neglect your existing customer base.
They are the ones who feed you. They are the ones who have already invested in your business. Serve them well and you will be well served in return. Not only will they continue to make purchases from you, but they are likely to recommend you to others should you show them what true customer service and quality product delivery really are. So remember, take care of your customers. Because if you follow up on the backend, your business will flourish.
Why Get A Social Media Management Specialist?
You’ve taken the time to build a killer website. You’ve got the best customer service, best product, and best prices around. You built it but they’re not coming.
Dreams concept of “if you build it, they will come” doesn’t work on the web. Web 2.0 technology has changed the way consumers find information on the web and if you want Page Rank and customers, then you have to pay attention to the core needs of your social engine and social media marketing.
A social media specialist who can blog (well), be a great customer service rep, and interpret the results of your Google Analytics, is an integral part of your marketing team and will be the driving force in your SEM and SMM campaigns.
A few of the steps your social media management specialist will take to increase your ROI
Step 1. Set up accounts, begin to build relationships and community with others in your industry, your area of interest, or your target consumer base. Engage, share, discuss, debate, and tell jokes. Be human.
Step 2. Start a company blog (which I’ve already written about, and the six reasons you need one as well as the qualities to look for in a blogger). Write about the topics that come up during your social network conversations. If they’re being talked about on Facebook or Twitter, then they’re fresh and relevant. Your current and future customers want value, not a sales pitch every time they follow one of your links. They want something that will matter to them in some aspect of their lives.
Step 3. Be consistent and leverage the tools out there to make this easier and less time-consuming. Schedule your tweets, but be around to answer questions and address concerns or complaints aired on social media. Run a Facebook contest or ask a question or ask for x amount of likes and you’ll give away a coupon code. Do something to get your community sharing. Marketing on the web is no longer a one-way conversation.
Step 4. Monitor. I’ve already written about how to monitor mentions on the web and keep tabs on things without spending time constantly searching. Let Google do the work for you and all you have to do is read it once a day or every other day so you know what’s going on pertaining to your chosen keywords or what’s being said about you. There are a bunch of other sites that will help you build and monitor your brand and protect your image – use them.