What do you do with keywords with few impressions and no clicks that you consider to be excellent keywords for your campaign? What report can help you identify opportunities to improve your keywords and ads?
Wouldn’t it be amazing if you could jump right inside someone’s head and get an in-depth understanding of what they are really thinking when they start to search for a website like yours? Little by little, you could discover the exact keywords that you should be bidding on in order to attract them to your website.
I know you’re thinking, that the AdWords Adviser has descended into the world of science fiction and fantasy – and you’re right. But, the harsh reality is that you really must do your best to understand exactly what is going on in your prospects mind if you are going to have any real success with AdWords.
A large number of keywords with a few impressions and no clicks suggests that you might not yet have the full picture of what your prospects are looking for and keep in mind that there are so many quite interesting online courses that will you keep on top of the game at all times.
It is true that the solution to this problem could be as simple as your ads are appearing too low down the page. Needless to say, if your prospects have a large choice of different websites to choose from, the chances are that your little ad at the bottom of the page is not getting the attention you would like.
The solution to this problem is simply to raise your bid. Another reason might be that your ads are not attention grabbers. They don’t inspire searchers to click on them and therefore are left untouched. Be aware not to make the common mistakes that so many startups make. Just get well0informed and be knowledgeable!
How To Write Good AdWords Ad Copy
Everyone knows the importance of writing good AdWords ad copy. Simply put, what you say in those four lines of text can make a poor performing keyword into one that has a click-through-rate of 2-3% or more. Lastly, it may be that the keywords you’ve chosen are actually not such a good match for your business as you think.
It’s a common mistake people make when they say they know the exact keywords that prospects will use to search on for their business. But, if your best guess is not backed up by solid and detailed research, then the simple fact of the matter is that your keyword choices are probably wrong.
Learn how to do keyword research that will get results and how to check if your content is good here:)
How To Do Keyword Research For AdWords
When it’s time to start that new AdWords campaign or expand an existing one, it’s surprising how many people don’t know how to do keyword research properly.
The Quickest Way To Build Any AdWords Keyword List
Without keyword research, you’re walking into your next AdWords campaign blind and that could be a very expensive mistake to make.