The All-Important Marketing Plan

One of the very first documents created by a start-up business is a “Business Plan.” Not only will all financial institutions require this to acquire any loans, but it is a forecast for the future of the business. The Plan describes the brand, the proposed operations, the business goals and the roadmap to achieve the goals.  The “Marketing Plan” should be an integral part of the Business Plan.

The Marketing Plan is a comprehensive blueprint which outlines the overall strategies to be utilized by the business. The Plan must include a marketing “mix” to include the combination of online, off-line and mobile marketing. The Plan should include a method to review and evaluate the individual strategies. The Plan should be “fluid” and contain contingencies in the event of significant economic and/or environmental changes.

The development of a Marketing Plan does not ensure success for the business. But as Winston Churchill so aptly stated, He who fails to plan…plans to fail.” Once the Plan has been implemented, the business can determine when, and if, the goals have been achieved. And as the climate changes, the business will be able to react proactively to these.

When a business requires modification to its marketing strategies, we can consult with the owner to develop necessary changes. We would review the existing Plan, and then propose new strategies or modify existing ones. Overall, our goal would be to get the business back “on track” to a successful venture. After all, it is all about promoting your website; not about building it.

The internet has facilitated the instant connection of a presenter to the group attendees. We realize the effectiveness of such activities and will pursue the use of “how to” as well as audience- participating webinars. We prefer a “hands-on” demonstration even as it applies to marketing.

Thanks to technological developments, we can accommodate most speaking requests within a reasonable driving distance from any city and group size does not matter and we accept “joint” speaking engagements with other individuals.  These “group” presentations are not only very effective for company employees, but also for a franchise owner communicating with the franchisees and stick to your business!

The marketing “sphere” is large, so we can restrict the topic to one facet of marketing as well as present an overview of the entire process. We welcome all requests, and we will update our “event” schedule on our website, Facebook page, and LinkedIn profile. As always…your comments are appreciated. But keep in mind: it’s all about making money through your business, be it on- or offline!